Objective:
DeMarini needed updated marketing materials for their 2024 bat lineup, including information about their new knob manufacturing process.
Once the live footage of the players was shot, I was in charge of the editing and motions graphics for all of the videos. The videos had to inform the customers about the tech of each bat while informing them how it would affect their hitting. All of this while reflecting the edgy style of the brand in both the design, animation style and pacing of the videos.
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Credits:
Creative Director: Aaron Robnett, Art Director: Ian Johnson, Brand Manager: Matt Vericker
2D/3D Animation, Editing, Color Grading: Natasha Wozniak
Sound Design: Digital One